SierraCo. was born from a deep inspiration and love for nature. Over a decade ago Juan Camilo DíazGranados set out to explore the world. The more he saw, the further he went, the more he thought of and valued his native Santa Marta and the mountains that nurture his hometown. The Sierra Nevada de Santa Marta is one of the highest coastal mountains in the world; a magical place filled with cougars, iguanas, jaguars, birds, waterfalls, rivers, monkeys, snow, beaches, coconut trees, boulders, ancestral communities, and Colombian coffee.

With his multigenerational local native network and privileged knowledge of the region, Juan Camilo merged his passion for nature and drive to preserve ecosystems by means of agroforestry to give birth to SierraCo.

Since 2010, SierraCo partners with Indigenous communities, farmers cooperatives, and international alliances (Agrocafe Israel and Umuke California USA) to give fruit to a vibrant community that protects the environment whilst serving exquisite organic, wild premium, super premium, and enlightened coffee to thousands of people around the world.